CONTENT THAT MAKES COMPLEX INFORMATION CLEAR — AND USEFUL
I define what matters, shape how it’s communicated, and help people act on it — across products, campaigns, and systems.
Best buy
Defined relevance in an evolving e-commerce ecosystem
Personalization engines are easy enough to build; much harder to make meaningful. I helped ground my product team in the reality of what personalized and relevant actually mean to our customers—then translated it into a scalable content system.
ABBOTT CARDIOVASCULAR
Scaled a clinical concept across channels in a highly regulated space
In the medical device world, lack of clarity doesn’t just block conversion—it can keep patients from receiving critical care. I helped turn messaging for an emerging heart failure treatment strategy into a cohesive, multi-channel campaign that drives referrals for life-saving therapies.
PENTAIR FLOW
Used interactive storytelling to clarify market position and customer value
Six multinational business units. Dozens of products. And a need to help sales teams connect all the dots for prospects and customers. I helped craft a unified narrative that made sense of organizational complexity.
selected past work
In addition to my focus on complex product ecosystems and organizational storytelling, I’ve led content strategy and UX writing efforts for healthcare, retail, publishing, and global platforms.
Hennepin Theatre Trust — Led editorial strategy and launch content for a civic arts initiative on an aggressive timeline.
Univadis / Merck Medicus — Supported a global CMS migration across 15 languages, aligning editorial systems and interface copy.
UnitedHealthcare — Simplified insurance decision tools for first-time marketplace users under tight regulatory deadlines.
3M Informatics — Translated complex experimental design concepts into clear, multi-channel narratives.
Medtronic — Drove consistency across global content through editorial support and team training.
Room & Board — Led UX writing for a complex customization tool, guiding users confidently through purchase.
Gartner (CEB Iconoculture) — Produced weekly insight articles distilling consumer research into clear, actionable narratives.
“Erin is an amazing collaborator who brings creativity, thoughtfulness and first-class writing talent to the table. She is unique in her passion for her craft and the projects she pursues.”
“We initially brought Erin on for a few short weeks of content support. But we quickly realized we had a utility player who could take on whatever task or role the project demanded. Erin’s commitment to her work and genuine care for others made her a key member of our international team for three years.”
“Regardless of project size or scope, Erin brings the same high level of professionalism, enthusiasm, and excellence to her work. I trust her to keep us grounded in what our customers need while telling our story in a fresh way. Not an easy task, but she always manages to make it look like fun! ”
“Erin is an invaluable content partner. She dug in like a journalist to understand our technology, business problem, and audience. And then she untangled our technical explanations and shaped them into concise, accessible prose. I recommend Erin wholeheartedly.”
“Erin is not only one of the most talented writers I’ve worked with, she’s incredibly professional, highly respectful of deadlines and intellectually curious. You’ll know her work by the crispness of tone, clarity of voice and liveliness of spirit.”
CONFERENCES & PUBLICATIONS
I've presented at conferences such as Confab, SXSW Interactive, HOW Design Live, and for a MarketingProfs webinar series. I also contributed a chapter to InterACT with Web Standards (New Riders).
“Erin is unfailingly conscientious, organized, flexible, and gracious in managing the many editorial details of a large web content development project. She is a pleasure to work with and I recommend her very highly.”
Questions about specific industries or projects? Contact me at erin@andersoneditorial.com.