RESUME

 
 

ERIN ANDERSON-KIPP

Content Design Leader | UX Writing | Editorial Strategy

summary

Content design leader with 20+ years of experience shaping complex digital experiences across healthcare, retail, and enterprise platforms.

Known for translating ambiguity into clear, scalable content systems—aligning stakeholders, simplifying decision-making, and improving how products communicate with real users.

Email erin@andersoneditorial.com to request case studies.

core capabilities

  • Content design & UX writing

  • Editorial strategy & governance

  • Complex system simplification

  • Stakeholder alignment & facilitation

  • Global content & localization

  • Voice, tone, and design systems

  • User flows, audits, and content modeling

experience

 

Best Buy Corporate—Senior Content Designer

2021-present

Lead content design for personalized shopping and discovery experiences, shaping how customers explore products across categories.

  • Define content strategy for dynamic, personalized product discovery experiences (e.g., AI Gift Finder and AI-driven search, omnichannel strategy, large product fulfillment UI flows), increasing engagement and cross-category exploration

  • Partner with product, design, and engineering to integrate content into scalable recommendation systems and user flows

  • Translate complex personalization logic into intuitive, user-centered messaging and interaction patterns

  • Establish naming systems, taxonomies, and voice guidelines to support consistency across evolving digital touchpoints

  • Contribute to end-to-end product development, from concept and prototyping through launch and iteration

  • Advocate for content as a core part of the product experience, influencing roadmap decisions and cross-functional alignment

Anderson Editorial—Content Design & Editorial Strategy Consultant

2014-Present

Partner with product, design, and marketing teams to shape content across digital experiences—from interface copy to enterprise content strategy.

  • Lead UX writing and content strategy across healthcare, retail, and enterprise platforms

  • Translate complex systems into clear, user-centered flows and decision frameworks

  • Develop voice and tone systems, editorial guidelines, and scalable content models

  • Facilitate stakeholder alignment across product, marketing, legal, and clinical teams

  • Deliver audits, messaging frameworks, and UX content for high-stakes launches and transformations

Brain Traffic—Editorial & Content Strategist, Senior Writer

2005-2014

Early team member at this pioneering content strategy consultancy, contributing to its growth from startup to industry leader.

  • Led content strategy and UX writing across hundreds of client engagements

  • Embedded with global teams to support large-scale product and platform launches

  • Helped define editorial standards, workflows, and governance models

  • Worked with clients including Target, U.S. Bank, UnitedHealthcare, and General Mills

ENTREPRENEURSHIP

The Goldrunner, Founder & Certified Wellbeing Provider

2015-present

The Coherent Workplace, Founder & Lead Facilitator

2025-present

education

  • B.A. English, Creative Writing — St. Olaf College

  • Graduate coursework in English — University of Minnesota

  • Certified Resilience Trainer — HeartMath Institute

speaking & publications

  • Speaker: Confab, SXSW Interactive, HOW Design Live

  • Workshop facilitator: MarketingProfs webinar series

  • Contributor: InterACT with Web Standards

PUBLISHING & JOURNALISM

Staff Positions

  • Minnesota Spokesman-Recorder

  • Pulse of the Twin Cities

  • Request Magazine

  • Utne Reader

select testimonials

“In my 15 years working with web content, Erin is the single best copywriter I’ve ever encountered. Hire her now.”
— Kristina Halvorson, Founder Brain Traffic and Confab/Button Events, Author of Content Strategy for the Web
“We initially brought Erin on for a few short weeks of content support. But we quickly realized we had a utility player who could take on whatever task or role the project demanded. Erin’s commitment to her work and genuine care for others made her a key member of our international team for three years.”
— Gerhard Arnhofer, Director of Strategy for Partnerships and U.S. Market (Merck)
“Erin is an invaluable content partner. She dug in like a journalist to understand our technology, business problem, and audience. And then she untangled our technical explanations and shaped them into concise, accessible prose. I recommend Erin wholeheartedly.”
— Kelly Canavan, Global Market Development Manager of Visual Attention Technologies and Applications (3M)