my name is erin anderson.
I'm a web writer, editor, and communicator. I lovingly use the serial comma unless specifically asked not to.
I've been writing and working with online content since 2003. I spent nearly 10 of those years as senior editorial strategist and copywriter at Brain Traffic. During that time I led the charge on projects for Fortune 500 companies such as Google, Ameriprise, The Ritz-Carlton, Target, and UnitedHealthcare.
I craft copy that attracts, inspires, and motivates people to take action. I know the ins and outs of the editorial process and the online user experience. And I can help improve the quality and consistency of your message across multiple channels and campaigns.
Let's get your content working the way it should. Contact me at email@example.com or 612-356-6645.
Keep your digital information refreshed and relevant, sensibly structured, and communicating clearly with your core audience.
Editorial Consulting & Audits
Get an accurate snapshot of your existing content, and uncover opportunities for sharing the right message in the right moment.
Workshops & Training
Dive into web writing best practices with customized half- or all-day workshops packed with real-life tools, exercises, and examples.
Conferences & Speaking
In addition to in-house training and workshops, I've presented at conferences such as Confab, SXSW Interactive, HOW Design Live, and for a MarketingProfs webinar series. I also contributed a chapter to InterACT with Web Standards (New Riders).
I've been doing this interactive thing for a long time. You name it; I've probably seen it. I love turning the goods, the bads, and the uglies of web writing into fodder for discussion and, ultimately, better ways of communicating.
Contact me at firstname.lastname@example.org or 612-356-6645 with info about your upcoming event.
Ready for better content?
Let's talk about how I can help make your written world a happier place.