my name is erin anderson.

I'm a web writer, editor, and communicator. I lovingly use the serial comma unless specifically asked not to.

I've been writing and working with online content since 2003. I spent nearly 10 of those years as senior editorial strategist and copywriter at Brain Traffic. During that time I led the charge on projects for Fortune 500 companies such as Google, Ameriprise, The Ritz-Carlton, Target, and UnitedHealthcare. 

I craft copy that attracts, inspires, and motivates people to take action. I know the ins and outs of the editorial process and the online user experience. And I can help improve the quality and consistency of your message across multiple channels and campaigns. 

Let's get your content working the way it should. Contact me at or 612-839-3613.

Erin Anderson Headshot OCT18.JPG
In my 15 years working with web content, Erin is the single best copywriter I’ve ever encountered. Hire her now.
— Kristina Halvorson, Founder, Brain Traffic and Confab Events; Co-Author, Content Strategy for the Web

My Services

Content Development

Keep your digital information refreshed and relevant, sensibly structured, and communicating clearly with your core audience. 

Editorial Consulting & Audits

Get an accurate snapshot of your existing content, and uncover opportunities for sharing the right message in the right moment. 

Workshops & Training

Dive into web writing best practices with customized half- or all-day workshops packed with real-life tools, exercises, and examples.

©Penelope Prior 2018

©Penelope Prior 2018

Conferences & Speaking

In addition to in-house training and workshops, I've presented at conferences such as Confab, SXSW Interactive, HOW Design Live, and for a MarketingProfs webinar series. I also contributed a chapter to InterACT with Web Standards (New Riders). 

I've been doing this interactive thing for a long time. You name it; I've probably seen it. I love turning the goods, the bads, and the uglies of web writing into fodder for discussion and, ultimately, better ways of communicating.

Contact me at or 612-839-3613 with info about your upcoming event.

Ready for better content?

Let's talk about how I can help make your written world a happier place.

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Say a few words about your content challenges, along with any known timing or budget requirements.