RESUME - UPDATED JANUARY 2021

 
 

CONTACT INFORMATION

Erin Anderson-Kipp

erin@andersoneditorial.com

EDUCATION

  • 2003-04. University of MN – Coursework for English Master’s Degree  

  • 1995-1999. St. Olaf College - B.A. in English; Creative Writing concentration

PUBLISHING & JOURNALISM

ENTREPRENEURSHIP

  • 2015-present. The Goldrunner – Mindfulness Educator, Energy Healing Practitioner

UX WRITING & CONTENT STRATEGY

2014-present. Anderson Editorial – UX/Digital Copywriting and Editorial Strategy Consultant

One of my favorite aspects of working as an independent consultant is encountering so many varied approaches to similar content challenges: While it’s important to follow standards of accessibility and digital best practices, there’s no single “right way” to create successful, human-centered content. Each team, each company does things just a bit differently, and that’s part of what keeps this work so interesting. 

Whether I’m writing on a blog/social campaign for a single brand or supporting an enterprise-wide content strategy with site audits and competitive analyses, I view each project as a chance to apply my skills and experience in a way that suits the project’s unique set of constraints and opportunities. 

I craft content that attracts, inspires, and motivates action. I know the ins and outs of the editorial process and the challenges of architecting a successful online user experience. I help my clients keep their digital content refreshed and relevant, sensibly structured, and communicating clearly with their core audiences. 

2005-14. Brain Traffic – Senior Copywriter, Editorial Strategist

As Brain Traffic’s first — and for nearly 2 years, sole — employee, I watched this boutique shop evolve from a scrappy digital copywriting agency to a renowned enterprise content strategy firm of 25. During my 9-year tenure at this powerhouse agency, I worked on hundreds of projects for top-notch clients such as Target, U.S. Bank, UnitedHealthcare, and General Mills. 

From 2010-2013, I worked as an embedded content strategist for our biggest international client. It was meant to be a 3-month assignment, but the position wound up being a match made in heaven on both sides. So I moved my life across the ocean to Paris for 3 years. There, I gained invaluable skills and experience supporting a massive, long-term product launch with some extraordinary colleagues who became lifelong friends. 

CORE STRENGTHS, IN THE WORDS OF MY CLIENTS

  • EDITORIAL EXCELLENCE. “In my 15 years working with web content, Erin is the single best copywriter I’ve ever encountered. Hire her now.”

    — Kristina Halvorson, Founder Brain Traffic and Confab/Button Events; Co-Author of Content Strategy for the Web

  • CUSTOMER-CENTRICITY. “Regardless of project size or scope, Erin brings the same high level of professionalism, enthusiasm, and excellence to her work. I trust her to keep us grounded in what our customers need while telling our story in a fresh way. Not an easy task, but she always manages to make it look like fun!” 

— Cindy Uldrich, Director of Interactive Marketing Employer & Individual (UnitedHealthcare) 

  • ADAPTABILITY & AUTHENTICITY. “We initially brought Erin on for a few short weeks of content support. But we quickly realized we had a utility player who could take on whatever task or role the project demanded. Erin’s commitment to her work and genuine care for others made her a key member of our international team for three years.” 

— Gerhard Arnhofer, Director of Strategy for Partnerships and U.S. Market (Merck)

  • CLARITY & COMMITMENT. “Erin is an invaluable content partner. She dug in like a journalist to understand our technology, business problem, and audience. And then she untangled our technical explanations and shaped them into concise, accessible prose. I recommend Erin wholeheartedly.” 

    — Kelly Canavan, Global Market Development Manager of Visual Attention Technologies and Applications (3M)

  • ACCOUNTABILITY. “Erin is unfailingly conscientious, organized, flexible, and gracious in managing the many editorial details of a large web content development project. She is a pleasure to work with and I recommend her very highly.” 

— Marikay Klein, Digital Marketing Knowledge Manager (Medtronic) 

  • COLLABORATION & CREATIVE PROBLEM-SOLVING. “I love working with Erin. She’s an interactive writing powerhouse and a masterful collaborator. Regardless of the topic or industry, she has a unique talent for unraveling its complexities and writing the kind of copy we all want to read.” 

— Kelly Burkart, Owner/Founder (5th Street Communications)

  • LEADERSHIP. “I’ve watched Erin grow from a hands-on writer to her role directing and mentoring others ... From what I can observe, Erin is a natural leader.” 

— Betsey Kershaw, Co-Founder (Union Park Marketing)

  • CURIOSITY & RESPECT. “Erin is not only one of the most talented writers I’ve worked with, she’s incredibly professional, highly respectful of deadlines and intellectually curious. You’ll know her work by the crispness of tone, clarity of voice and liveliness of spirit.” 

— Charlotte Beal, Editorial Consultant (CEB Iconoculture)

  • PASSION. “Erin is an amazing collaborator who brings creativity, thoughtfulness and first-class writing talent to the table. She is unique in her passion for her craft and the projects she pursues.” 

— Kari Ruth, Director of Strategic Communications (Hennepin Theatre Trust)

PROFESSIONAL QUALIFICATIONS

  • 17 years of experience as an Editorial Strategist, Copywriter, and Content Strategist 

  • Portfolio that shows a deep knowledge of writing and editing for human-centered digital experiences

  • Ability to solve UX content / editorial issues creatively, effectively, and consistently across multiple digital channels and physical expressions

  • Ability to produce and use UX deliverables (page tables, wireframes, prototypes, personas, audits)

  • History of effectively communicating editorial decisions and strategic concepts to gain buy-in from key stakeholders

  • Experience leading stakeholder meetings and collaboration sessions

  • Experience applying usability insights to make recommendations and drive strategic proposals

  • Ability to balance competing priorities and agendas, creating consensus and alignment 

  • Foundational understanding of Accessibility Standards WCAG/508

CONFERENCES, WORKSHOPS, PUBLISHED WORKS

In addition to numerous in-house training and client workshops, I've presented at conferences such as Confab, SXSW Interactive, HOW Design Live. I delivered an often-favorited interactive workshop on web writing best practices for theMarketingProfs webinar series. I also contributed a chapter to InterACT with Web Standards (New Riders).